Spring is here and with it all of the best new things in life: baby lambs, daffodils, blossom and new iqurate features!

Over the past 4 weeks, we’ve delivered on some great new features which we can’t wait to share.

🧑‍🧑‍🧒‍🧒 CRM Audiences

Audiences are a powerful new tool to keep your database organised and usable.

An audience lets you define logic for a particular subset of your database and save this as a view. The saving extends to any columns you have visible at the time as well.

For example, if you have both doctors and patients in your database, each could be its own view, where the columns you show might be ‘specialty’ for doctor and ‘conditions’ for patients.

iqurate app - 4 March 2025.mp4

🎯 Quotas v2

Our existing quota feature was useful for tracking basic demographics (I need X people from France, Y from the UK) but didn’t scale well for complexity. We have given this feature an overhaul!

  1. We’ve kept the existing functionality and called it Cost per complete
    1. The old features worked well for tracking how much you were earning for each complete, so we’ve kept that in place.
  2. You can set up quotas now by linking questions in the survey to a persona.
  3. You can also set the quota to automatically close once you hit your target number of recruits.
  4. Each response can have multiple personas, or they can be mutually exclusive. The decision is yours!

Slack - Marouane, Vojtech, Zuzana (DM) - Qrowdsy - Slack - 4 March 2025.mp4

🖌️ Custom PII improvements

We have made lots of important changes to our functionality that allows you to store custom fields in the user database. We think this will fundamentally change how these features can be used. Let’s dive in!